Execute Digital Marketing in this quarantine period
March 27, 2020
Nothing to say much about Coronavirus, everyone knows how the outbreak of this virus has affected the whole world. Thousands of people have lost their lives, lakhs of people are infected and some are cured, the economy is down and businesses are facing huge losses. The economy of not only our country but the whole world is facing the economic crisis due to coronavirus.
For some guidance, here are a few tips to follow when executing your digital marketing plan amid the Coronavirus.
Execute digital marketing in your crisis management:
Every business must have a crisis management plan in order to sustain your business during this critical time. We hope you have such a plan ready, try to integrate digital marketing with your crisis management plan. This includes planning the priority such as, which messages must be delivered and which must be not. Avoid marketing unnecessary content during this time, as it is important to save your money.
Write more content for your owned media:
Owned media are your blogs, emails, organic social media which won’t require any great budget to execute. Invest your time in writing quality content for your blogs, emails and create engaging graphical images that will attract your audience. If your website rank comes on the second or third page of the search engine results, the invest this time in SEO, it might help your website to rank in upcoming weeks.
Do not completely stop Paid Advertising:
This is actually a great time to start paid ads for your business as many people are online as they are sitting and staying in their homes. The ones who will not invest in paid ads might lose all the opportunities when things will start getting back on track. If you have money, do invest in PPC Campaigns and create more engaging creative to attract your set of audience for your products and services
Don’t Ignore your social media during this time:
In this quarantine period, more people are using social media and trying to connect with their friends in some or the other way. At this time, everyone’s news feed is filled with the posts of coronavirus. This is the right time to post about your business and brand, not regularly but by taking gaps.