Few tips to improve your website conversion rate
March 31, 2020
Website conversion or conversion rate optimization (CRO) is about converting the audience traffic into becoming your customer through your website via blogging, Website SEO, and Social Media Marketing. Websites that provide the best conversion rates are simple, easy to navigate, consistent, accessible, eye-catching, and attractively designed.
Most of the businesses focus on ranking their website by executing SEO strategies and Social Media Marketing mostly by running paid ads on social media where most of the audience spends time. Sure, this is important for the business, but what is the use if the traffic is not getting converted into paying customers. It is a huge loss for any business.
In short, website conversion or conversion rate optimization is converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into your customers.
Okay! So you have done everything to rank your website on top of the search engine results.
Now what? Are you getting the required traffic on your website?
If No, then you are not targeting the right keywords. You need to rank your website on the correct keywords which are related to your business services or products.
If Yes, then is the website traffic getting converted into paying customers?
You need to focus now on keeping the website traffic stick to your website so that they can stay there, view your products and services and eventually convert into paying customers.
According to research, most of the website visitors leave the website within 10-20 seconds which causes a high bounceback rate and eventually affects your website. So you need to keep the traffic surfing your website for a good amount of time.
So, what should you do?
Having a clear value proposition can draw in the attention of your audience and make them stay on your website for quite a long time.
Take a good look at your website, think from a customer’s point of view because even if you love your website, customers won’t if your website is not delivering as per their thinking. So you must know what customers think before buying any product or service, you must design the website as per the psychology which might help the audience to buy and get converted into your customers. Another important part in a website is the Call-To-Action, you must check whether your website is having the right Call-To-Action for the audience viewing your website.
Basically, you will have to put yourself in your audience’s shoes to get an answer to all your questions.
Below are a few points that will help your website traffic to get converted into genuine and long term customers:
Simplicity –
Don’t use bright colors all over the website to distract the viewer.
Systematic Navigation –
Add different elements & buttons that are simple to navigate.
Content Hierarchy –
The most important content and information come first.
Similar and Consistent Design –
All the pages appear uniform.
Device Accessibility –
Web pages should appear the same on the mobile, tablet, laptop, and PC screens. A Mobile-Friendly website is one of the most important factors.
Usercentric –
No Confusion, Be clear to your audience, and they’ll appreciate it and spend their time on your website