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Not having a SSL certificate can affect your website ranking
January 9, 2020
Everyone likes to have a certificate, the same goes for your website and google too! When a child gets a certificate for its achievement, the parent feels proud and happy, similarly, Google feels good when a Website has its SSL certificate.
SSL stands for Secure Sockets Layer and it is the backbone for the security of the website. A website is one of the important assets of your business and keeping it secure from suspicious activities is very much necessary. This is not valid just for the website’s security, but also to protect the user’s data who are doing some kind of transaction or entering any kind of private data to or through your website.
If the data of the user is leaked and getting spied by any third party company or a hacker can make misuse of the data and can even blackmail the user with the help of the hacked data. To avoid such kind of eavesdropping or hacking of your website, the installation of an SSL certificate is preferred.
SSL certificate is essential for the protection of the website even if there is no exchange of private data like debit/credit card number or important passwords entered of the website. It basically provides Security, Data integrity and privacy for the user data and for the website. Internet is a huge space, and anyone can easily hack any data with the help of today’s advanced technology. An SSL certificate keeps the information secure which is transferred across the overall internet and makes sure that the information or data is accessed by the intended recipient only. SSL certificate provides an additional layer of security for your website. When a user enters any information which is personal like credit card transaction information, the SSL certificate encrypts this critical information and then transfer it securely to the recipient.
SSL also helps to boost website ranking!
Security was always on priority for Google, it has now become mandatory to have a SSL certificate for any kind of website ranging from personal websites to business websites. As SSL provides additional security to the website, Google has made it mandatory which can also help in SEO of that website.
If a website’s SSL certificate has expired or is not installed, then Google shows the website not secure to the user who is trying to access the website. This causes the user to close the website as he/ she does not see “https” text before the website URL.
Invest in an experienced website developer or website design and development company that knows every minor technicality of the websites and can provide you an SSL certificate for free or at minimum costs.
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