Traditional Marketing VS Digital Marketing, Which is better for your Business?
March 18, 2020
What is Traditional Marketing?
Marketing which is executed in offline marketing is generally termed as Traditional Marketing. It is called Traditional because it is the old method of marketing which started in the early days of Advertising and Marketing. Offline media for Traditional Marketing includes print, Local Area broadcast, Phone, and outdoor advertising like hoardings or billboards. In those days, newspapers, television and radio helped businesses reach their target audiences. But obviously it was not accurate targeting which is possible now with Digital Marketing.
As Traditional Marketing is the oldest methods of implementing marketing, it is thoroughly researched by professionals and in some or the other way it is still used because in our day-to-day lives we encounter some sort of traditional marketing, by are eyeballs getting attracted to the billboards while traveling or on the advertisements mentioned in the newspapers.
There is a specific set of audience which is never going to vanish, due to such audience it is still profitable to post ads or advertise the business using the old, tested traditional methods.
What is Digital Marketing?
Digital Marketing is a complete opposite of Traditional Marketing, as it is already mentioned ‘Digital’, it is the method of marketing using the digital media of this digital era. The advertisements which we see on social media and search engines are executed by using Digital Marketing strategies. The world has almost shifted to the Digital Era, and this is why Digital Marketing has become very famous.
Anything you Google and the results which are displayed, are because of Digital Marketing. SEO is one of the most important segments in Digital Marketing, it is the SEO which displays correct results on search engines. Digital Marketers execute many technical and non-technical things which helps business to rank their website on search engines like Google.
As we have entered into the Digital Era, the inclination towards Digital Marketing is also increasing. The great advantage of implementing Digital Marketing rather than Traditional Marketing is Data Analytics. Data is everything in this digital era, we can target a specific audience for a specific business product or service by using the available data and we can use the analytics to observe and monitor how the marketing strategies that we have implemented are performing and delivering.
Digital marketing is essential for businesses today, but at the same time, Traditional Marketing is also important for every business. There are mix audiences in the market which can get influence, so it is necessary to use a combination of both marketing strategies.
For Digital Marketing Strategies, you can contact Trigun Infotech, one of the best digital marketing company in Belapur, Navi Mumbai.